PROOF OF SOVEREIGNTY
PROOF OF SOVEREIGNTY
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  • GUCCI (EST. 1921)
    Aria

    LOT 6

    Born-digital, looped video
    00:04:05 minutes
    1152 x 1152 px
    Executed in 2021
    This work is unique and is accompanied by a non-fungible token.

    Please note this lot is the property of a private individual.

    PROOF OF SOVEREIGNTY

    ABOUT THE ART

    Included in the sale is also Gucci’s first NFT, inspired by Gucci Aria, the iconic fashion house’s latest collection presentation, a fashion film co-directed by Alessandro Michele and award-winning photographer and director Floria Sigismondi. With its dream-like landscape and effervescent energy, the NFT marks a historic moment for the storied brand, as it bridges into a new media space. The artwork underlying the NFT speaks to Aria’s overarching message—that of a universal desire for renewal; a yearning to bloom and flourish after the shadow of winter has passed. Doors open as darkness yields to light and that long-awaited feast of air. Gucci will donate all its proceeds to UNICEF USA to support UNICEF’s role in COVAX—an initiative aimed at ensuring global equitable access to COVID-19 vaccines.


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    PROOF OF SOVEREIGNTY

    Special Notice  |  FAQ  |  Christie's Auction

  • GUCCI (EST. 1921)
    Aria

    LOT 6

    Born-digital, looped video
    00:04:05 minutes
    1152 x 1152 px
    Executed in 2021
    This work is unique and is accompanied by a non-fungible token.

    Please note this lot is the property of a private individual.

    PROOF OF SOVEREIGNTY

    ABOUT THE ART

    Included in the sale is also Gucci’s first NFT, inspired by Gucci Aria, the iconic fashion house’s latest collection presentation, a fashion film co-directed by Alessandro Michele and award-winning photographer and director Floria Sigismondi. With its dream-like landscape and effervescent energy, the NFT marks a historic moment for the storied brand, as it bridges into a new media space. The artwork underlying the NFT speaks to Aria’s overarching message—that of a universal desire for renewal; a yearning to bloom and flourish after the shadow of winter has passed. Doors open as darkness yields to light and that long-awaited feast of air. Gucci will donate all its proceeds to UNICEF USA to support UNICEF’s role in COVAX—an initiative aimed at ensuring global equitable access to COVID-19 vaccines.


    <Back to Artist List


    PROOF OF SOVEREIGNTY

    Special Notice  |  FAQ  |  Christie's Auction